Built SBS On Demand.
As Head of Network Programming, led the strategy and slate that grew SBS On Demand into one of Australia's defining streaming platforms — proving a public broadcaster could win audiences across every screen.
Content Shaped for Every Screen
Pilot Season is a boutique consultancy guiding premium scripted and unscripted projects — from first concept through the partners, financing, and markets that carry it to global audiences.
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Approach
Senior counsel. A roster kept deliberately small.
Pilot Season is led personally by Peter Andrews — more than twenty years shaping content strategy across Australian and international broadcasting, including twelve years building and programming SBS On Demand. Every engagement gets that experience directly: no account layers, no junior hand-offs. Fewer clients, deeper work.
Selected Work
Twelve years. A network rebuilt for the on-demand era.
Commissioned Alone Australia.
SBS's most successful original commission in the network's history. The highest-rating series of its launch year — over a million viewers an episode, a quarter of all new SBS On Demand sign-ups, and now a returning multi-season franchise.
0
viewers an episode
0
of all new SBS On Demand sign-ups
Led major international acquisitions.
Shaped a premium slate across the Australia–US–UK–Europe corridor — the relationships and co-production instincts Pilot Season now brings to every client.
Every series begins as a single conviction. We build the strategy, the partners, and the structure that carry it across borders — without losing what made it worth telling in the first place.
What We Do
Content Strategy
Positioning, format, and creative direction built before a single deal is made — so every project enters the room already knowing what it is and who it is for.
International Co-Production
Structuring the partners, financing, and territories that let a project travel intact — matched to the markets where it will actually find its audience.
Clients
Trusted across three continents.
Pilot Season works with a select group of production and media companies worldwide — from premium scripted co-productions to FAST channels and original formats, across the Australia–UK–France–US corridor.
— Pernel Media · Paris & London
— Creative Media · Melbourne
— Ambitious Television · Los Angeles
Process
- 01
Develop
Sharpen the premise, format, and creative point of view.
- 02
Structure
Design the co-production and financing model around it.
- 03
Align
Match the project with the right partners and territories.
- 04
Launch
Carry it from greenlight to a global audience.